This store requires javascript to be enabled for some features to work correctly.

About Us


An As You Go girl still dances in the mirror when getting ready in the mornings, she accepts that she is a work in progress, she loves everybody, and she knows that life is no dress rehearsal; sometimes you just have to make it all up as you go!

Welcome to As You Go Boutique! A brand new online experience that is bringing all of you lovely ladies everything from latest trends, custom designed apparel, to classic pieces that your wardrobe has been dying to have!

As a mother and daughter duo who have a significant love for shopping and fashion, we want to create a space that celebrates the giddy moments in life where you twirl around in a dress that fits like a glove, dance around in shoes that put an extra pep in your step,  or rock an outfit that makes you feel like the star of the show.

As You Go Boutique believes that true beauty comes from within--but a good outfit never hurts! We want to be a part of the moments where you feel like your best self. We feel so lucky to be a small part in making customers feel beautiful, accepted, and excited to live life with style.